Assignment 2 – Tutor feedback

Annotated feedback:-

fig_1annotated

fig_2annotated

fig_3annotated

fig_4annotated

fig_5annotated

fig_6annotated

fig_6annotatedtutor report assignment 2

 Overall Comments

This has taken me much longer to get to than I intended for reasons beyond my control.  That is why I have put the date you had scheduled for assignment 4 as the next deadline.

I think that your annotations for this assignment have worked rather well but you might want to find some way of indicating where to start for the assessors who have much less time to go searching than I do!

Feedback on assignment  

I think most of what I want to say is in the notes I have added to your pdfs…click if you can’t see the comments in full as you roll over them.

It is a good response to the brief and seems to indicate that you have a reasonable grasp of the concepts involved.

Student name  Philip Hepworth Student number   508858 Course/Unit Understanding Visual Culture Assignment number   2

The questions I have posed in my comments on your documents are to make you think about it and perhaps to write about it in your learning log/blog. I don’t expect an answer to me.

This is an interesting selection of artists and works, see what links you can find between them.

We can discuss these things further if we can set up a video tutorial.

  

Learning Logs or Blogs/Critical review/essay

This is shaping up well. 

I am pleased to see you have taken on board the things I pointed out last time.

Be careful that the navigation doesn’t get too complex, remember that the assessors don’t have much time to try to find things and anyone else reading the blog will get frustrated if it gets too complex…ok so far though!

 Suggested reading/viewing

For the next assignment:-

As well as the articles The rhetoric of the image and  Myth Today by Barthes a couple of books are key here:

Chandler, D., 2002. Semiotics: The Basics. 2nd ed. Abingdon: Routledge

or the on-line version Semiotics for Beginners at http://visualmemory.co.uk/daniel/Documents/S4B/ 

Williamson, J., 1978. Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars 

There is an extract from the above book at:

http://www.charlesacramer.com/sf1110/ewExternalFiles/Williamson,%20Decoding %20Advertisements%20smaller.pdf  which is worth reading if you can’t get the book itself

 

 Pointers for the next assignment

 

• Pick an advertisement or campaign that appeals to you and that you can try to unpick in terms of possible different interpretations.   • Try to think who is being addressed and how, what is the message that the advertisers want the audience to at least think they are being given (in reality they are simply being told “buy this”!) • Remember it is your interpretations that must make up the substance of your assignment. • Although you could perhaps do this in a similar way to assignment 2 I think some extended notes at least would be a good thing to do.

Assignment Two- The displaced image

 In this assignment you’ll explore the ways in which artists and designers use the work of others in their own work and try to come to some understanding of the effects that this has on the understanding of meaning. Artists and designers throughout history have used some or all of the work of others within their own work. This is particularly true since the latter part of the 19th century when mechanical reproduction of images became possible. The term ‘appropriation art’ is often used to describe works of this sort and is a good keyword to use in a preliminary internet search. Probably the most well-know examples of this in the visual world are in advertising and publicity.

Find three examples of work in which the work of others is incorporated.

Find three examples of work that appropriates, copies or references everyday objects and reuses them as works of fine art.

You should use a copy of the work (photocopy or scan for example) and annotate it as well as adding other comments of your own to show how you understand the intentions of the original artist or designer and the ways in which the final image conveys a meaning to the contemporary viewer as well as what that meaning might be. For information on how to annotate an image, see looking at other artists downloadable at http://www.oca-student.com/node/51516. Use the Harvard system for your citations. (See the guide on the OCA website…………………….

Untitled

Fig 1  Laura Keeble

 

Untitled-1

Fig 2 Banksy

 

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Fig. 3 Pablo Picasso

 

Untitled-8

Fig 4 Cindy Sherman

Untitled-11

Fig. 5 Andy Warhol.

 

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Fig. 6 Sherrie Levine

References

Banksy (2006). ‘Wall and Piece’. London. Century publications.

Barthes, R (1999 a).  ‘Rhetoric of the Image’ in visual culture: a reader. Evans, J and Hall, S (eds.). London. SAGE Publications.   P33-41

Barthes, R (1993 b).  ‘Myth Today’ in visual culture: a reader. Evans, J and Hall, S (eds.). London. SAGE Publications.   P33-41

Benjamin, W.(1999) ‘The work of art in the age of mechanical reproduction’ in In visual culture: a reader. Evans, J and Hall, S (eds.). London. SAGE Publications.      p. 72-78

Berger, J (1972) ‘Chapter 1’ in Ways of Seeing. Great Britain, Penguin.   p.  7-34

Bourdieu, P (1999) ‘The social definition of photography’ in  visual culture: a reader. Evans, J and Hall, S (eds.). London. SAGE Publications.      p.162-180

Burton, J (2011-12) Sherrie Levine MAYHEM online at http://whitney.org/file_columns/0002/8650/brochure_booklet_forweb.pdf [accessed 20 th April 2017]

Brittanica online (2017) Walker Evans online at https://www.britannica.com/biography/Walker-Evans [accessed 20 th April 2017]

Debord, G (1993). ‘Separation perfected’. In visual culture: A reader. Evans, J and Hall, S (eds), London. SAGE Publications.   P. 95-98

Fenichel, O, (1999). ‘The scoptophilic instinct and identification’. In visual culture: A reader. Evans,J and Hall,S (eds), London. SAGE Publications. p327-40

Gombryk, E (1995) The Story of Art (16th edition). London. Phaidon Press ltd.

Hebidge, D (1999) ‘The bottom line on planet one: squaring up to the face’ in  visual culture: a reader. Evans, J and Hall, S (eds.). London. SAGE Publications.      p. 99-124

Holschbach, S (n.d) Sherrie Levine «After Walker Evans» online at www.medienkunstnetz.de/works/after-walker-evans/ [accessed 20 th April 2017]

Keeble, L (2012) ‘I d like to teach the world to sing’ in John Moores Painting Prize 2012, Liverpool. National Museums Liverpool.

Krauss, R (1999) ‘The Originality of the Avant-Garde’ In Harrison,C. and Wood,P. (eds.). Art in Theory 1900-2000. Oxford. Blackwell Publications. p. 1032-1037

Levine, S (1999) ‘Statement’ In Harrison,C. and Wood,P. (eds.). Art in Theory 1900-2000. Oxford. Blackwell Publications. p. 1038-1039

Mercer, K. (1993). ‘Reading racial fetishism: the photographs of Robert Mapplethorpe’. In visual culture: a reader. Evans, J and Hall, S (eds.). London. SAGE Publications.    P. 435-448

Picasso, P.(1999) ‘Picasso Speaks’ 1923 In Harrison,C. and Wood,P. (eds). Art in Theory 1900-2000. Oxford. Blackwell Publications. p. 215-217

Schama, S (2012) Cindy Sherman talks to Simon Schama online at https://www.ft.com/content/1cec0df6-4d4f-11e1-8741-00144feabdc0 [accessed 20 th April 2017]

 

Illustrations

Fig. 1 Keeble, L (2012) ‘I’d like to teach the world to sing, 2012’ [enamel paint on soft drink can] In John Moores Painting Prize 2012, Liverpool. National Museums Liverpool: p. 94

Fig. 2 Banksy (2006) ‘Rock with Marker Pen, n.d’ [rock with marker pen] in Banksy ‘Wall and Piece’. London. Century publications. p. 185

Fig. 3 Picasso, P Still Life with Chair and Caning’ (1912)  [Collage]  Online at: http://www.pablopicasso.org/still-life-with-chair-caning.jsp [accessed 20 th April 2017]

Fig. 4 Sherman, C ‘Untitled #93’, (1981) [photograph]  Online at: https://www.moma.org/interactives/exhibitions/2012/cindysherman/gallery/4/#/4/untitled-89-1981/ [accessed 20 th April 2017]

 Fig. 5 Warhol, A ‘Marilyn Diptych (1962)  [screenprint]  Online at: http://www.tate.org.uk/art/artworks/warhol-marilyn-diptych-t03093 [accessed 20 th April 2017]

 Fig. 6 Levine, S ‘After Walker Evans’ (1981)  [Gelatin Silver print].  Online at: www.medienkunstnetz.de/works/after-walker-evans/ [accessed 20 th Apri

 

Blog structure

Today I m setting up my BLOG contents structure, according to the OCA BLOG guide.